XELFFS-AM

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XELFFS-AM is a radio station on 980 AM in Izúcar de Matamoros, Puebla. It is currently silent. The station was awarded in the IFT-4 auction in 2017 for 133,000 pesos. It began broadcasting in late 2019 and was first known as Mi Gente. On February 1, 2021, it joined Tribuna Comunicación and adopted the La Magnífica Regional Mexican format, the same as XHZT-FM in Puebla. The owner is Luis Francisco Fierro Sosa, and the call sign honors him. XELFFS-AM is a Class B station with 5 kW of power during the day. The transmitter is located at 18°36′06.2″N 98°28′29″W.