WLTZ

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WLTZ (channel 38) is a Columbus, Georgia TV station affiliated with NBC and The CW Plus. It is owned by SagamoreHill Broadcasting and operates under a shared services agreement with Gray Media, which owns nearby WTVM (channel 9) and WXTX (channel 54). WLTZ’s studios are on NBC 38 Drive on the east side of the city, and master control is handled from WTVM and WXTX’s studios on Wynnton Road.

The station first aired on October 29, 1970, as WYEA-TV and was an NBC affiliate from day one. It changed its call letters to WLTZ in 1981 and was branded “Z-38.” For many years, WLTZ struggled in local news, having no regular news broadcasts for a period in the 1990s and 2000s. SagamoreHill bought the station in 2007 and gradually revived local news, returning a full news department in 2012.

In 2020, WLTZ stopped producing its own newscasts and began airing newscasts produced by WTVM. Under an eight-year shared services agreement with Gray, WLTZ now relies on Gray for back-office and newscast support, and it simulcasts WTVM’s newscasts. WLTZ also streams The CW Plus on digital subchannel 38.2, branded Local 38; The CW Ga-Bama.