Miracle Whip

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Miracle Whip is a Kraft Heinz condiment sold in the United States and Canada. In Germany, Mondelēz International markets it as Miracel Whip. It was created in 1933 as a cheaper alternative to mayonnaise during the Great Depression and was launched at the World’s Fair in Chicago. It quickly became popular for fruits, vegetables, and salads, and Kraft’s advertising helped it outsell many mayonnaise brands.

Miracle Whip was made with a special emulsifying machine invented by Charles Chapman that blended mayonnaise with cheaper boiled dressing and more than 20 spices. There is also a story that it came from Salem, Illinois, but Kraft’s archivist says the product was developed in-house. The German version has been sold as Miracel Whip since 1972 and is now produced by Mondelēz International in Bad Fallingbostel.

Its ingredients include water, soybean oil, high-fructose corn syrup, vinegar, modified corn starch, eggs, salt, natural flavor, mustard flour, potassium sorbate, spice, and dried garlic. It uses less oil than mayonnaise, so it has fewer calories and is a bit sweeter because of the corn syrup.

Marketing and pop culture: Six Flags partnered with Miracle Whip in 2009. In the late 2000s and early 2010s, Kraft tried to attract younger buyers with appearances in Skate 3 and a Lady Gaga music video for “Telephone.” There was a clash with Stephen Colbert over mayo, which led to some ad changes.

In 2018, the town of Mayo, Florida, briefly renamed itself Miracle Whip as a promotional stunt.