Lunchly

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Lunchly is a snack-kit brand from Lunchly LLC, launched on September 16, 2024, created by internet personalities KSI, Logan Paul, and MrBeast. It markets itself as a healthier alternative to Lunchables. Each kit includes a Prime drink and a Feastables chocolate bar, plus one of four meals: turkey with cheese and crackers, nachos with salsa and cheese, pizza, or BBQ chicken dippers. By October 2025, Lunchly offered four varieties and was sold worldwide.

Reception has been mixed. Critics say the kits are very similar to Lunchables, and some health experts flag high sugar and fat. There were mold complaints in October 2024, and the FDA reported consumer inquiries. In the UK, critics warned about promoting sugary, fatty foods to kids. In 2025, Consumer Reports found Lunchly not clearly healthier and noted concerns about lead and phthalates. During the launch, Logan Paul claimed Lunchly’s headquarters received a bomb threat from a caller in London.