Darlie

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Darlie is an oral care brand owned by Hawley & Hazel, focused on Asia. It began as Darkie in Shanghai on December 7, 1933. The brand is produced by Hawley & Hazel, with its headquarters in Taiwan and factories in Guangdong, China.

In 1985 Colgate-Palmolive bought 50% of Hawley & Hazel, and in 1989 the English name was changed to Darlie and the packaging was updated because of race-related imagery. The Chinese name remained 黑人牙膏. After global protests in 2020, Colgate-Palmolive said it would review the brand. In December 2021, Hawley & Hazel announced the Chinese name would change to 好來 (Hawley / Good things will come) starting in March 2022.

The original flavor was mint, with other flavors available for children. In 1989 Darlie had large shares in several markets: Taiwan about 75%, Singapore about 50%, Malaysia about 30%, Hong Kong about 30%, and Thailand about 20%. By late 2018 it remained a popular brand in its target regions, commonly holding 10–30% market shares.