Benigno Aquino III 2010 presidential campaign

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Benigno Aquino III’s 2010 presidential campaign

Background
- Benigno “Noynoy” Aquino III, a Philippine senator, ran for president in 2010 after his mother, former President Corazon Aquino, died in 2009.
- His campaign sparked the “Noynoy Phenomenon,” a groundswell of public support.

The campaign begins
- Aquino announced his candidacy at the Club Filipino in Greenhills, San Juan, on September 9, 2009.
- At first, Senators Mar Roxas and Aquino teamed up as Liberal Party candidates, with Roxas as the presidential nominee and Aquino as the vice president candidate.

Roxas withdraws and the Aquino-Roxas tandem
- On September 1, 2009, Roxas announced his withdrawal from the presidential race and endorsed Aquino for president.
- On September 21, 2009, Roxas announced his own bid for vice president, pairing with Aquino as the Aquino-Roxas tandem.
- On November 28, 2009, Aquino and Roxas filed their certificates of candidacy for president and vice president, respectively.

Campaign period and polling
- Throughout the campaign, Aquino led in opinion polls, often by a wide margin, making him the frontrunner for the presidency.
- The campaign included various events, speeches, and media appearances as Aquino positioned himself as a reform-minded candidate.

Endorsements
- In May 2010, Iglesia ni Cristo (INC) endorsed the Aquino-Roxas pair, a major boost given the bloc’s large potential votes.
- Other notable supporters included several local officials and public figures, and some well-known personalities publicly backed Aquino and Roxas.

Election day and proclamation
- The presidential election was held on May 10, 2010.
- Aquino led in unofficial tallies and was proclaimed President-elect by Congress on June 9, 2010, with 15,208,678 votes.
- Jejomar Binay was proclaimed Vice President-elect with 14,645,574 votes, defeating Mar Roxas, who was the Liberal Party’s vice presidential candidate.

In office
- Aquino was sworn in as the 15th President of the Philippines on June 30, 2010.

Summary
- The 2010 campaign began after the death of Aquino’s mother and built on a popular movement for reform.
- Roxas initially joined Aquino but later backed him, forming the Aquino-Roxas ticket.
- Aquino maintained a strong lead in polls, gained a major endorsement from Iglesia ni Cristo, and won the presidency in May 2010, taking office later that month.