Martin Grossack
Martin Grossack (June 11, 1928 – September 28, 2000) was an American psychologist and author. He grew up in Boston as the son of immigrant parents from Bobruisk, Byelorussia. His father, Albert, became a grocer in the city. Martin studied psychology at Northeastern and Boston University, earning a doctorate in social psychology. He married Judith Trachtenberg in 1951, and they had two sons.
During the Korean War, he served as a psychologist in the U.S. Air Force. He taught for a year at the University of Hawaii and later lived with his family in Hull, Massachusetts. His first book, Mental Health and Segregation (1963), explored how segregation affected the mental health of African Americans. He taught at Boston State College and Suffolk University, and wrote You Are Not Alone, a popular self-help book about mental health in a “sick society.”
Grossack did research on advertising psychology and advised major companies. He published Understanding Consumer Behavior (1964) and Consumer Psychology For Humanized Bank Marketing (1971). He co-authored the social psychology textbook Man and Men: Social Psychology as Social Science with Howard Gardner. In the late 1970s, he founded the Institute For Rational Living in Boston, offering rational self-therapy and group therapy, with classes for singles, anxiety, depression, and LGBTQ issues. His final book was Love, Sex, and Self-Fulfillment (1978). He died of cancer in 2000 at age 72.
This page was last edited on 2 February 2026, at 14:24 (CET).