LIME (telecommunications company)

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LIME, which stood for Landline, Internet, Mobile, Entertainment, was a Caribbean telecom brand owned by Cable & Wireless Communications. It operated in many Caribbean islands and emerged from the Caribbean portion of Cable & Wireless, adopting the LIME name on 3 November 2008. LIME served as the main local telecom provider on several islands, and its mobile service was previously marketed as bmobile from 2003 until it became LIME in 2008. Its main competitor was Digicel. The parent company also owned roughly 49% stakes in TSTT in Trinidad & Tobago and BaTelCo in The Bahamas.

LIME was notable for being the only carrier in the English-speaking Caribbean licensed by Apple to sell iPhones on contract after Claro exited Jamaica in 2011.

In 2015, Cable & Wireless Communications merged with Columbus Communications and adopted the FLOW brand for consumer services, replacing LIME. By May 2016, the LIME name had been fully retired. The Caribbean business traces its roots to the 1880s, and the West Indies unit has long been a key revenue area.