Jessica Rolph
Jessica Rolph (born 1974) is an American entrepreneur and businesswoman. She is the CEO and co-founder of Lovevery, the co-founder and former COO of Happy Family, and a co-founder of the Climate Collaborative.
She was born in Minneapolis, Minnesota, to George and Sue Crolick. Rolph earned a B.A. in anthropology from Cornell University in 1997 and an MBA from Cornell’s Johnson Graduate School of Management in 2004. She now lives in Boise, Idaho with her husband Decker and their three children.
In 2005, Rolph and Shazi Visram founded Happy Family, an organic baby food brand, where Rolph served as chief operating officer. Happy Family grew quickly and ranked 68th on Inc.’s 500 list in 2011. The Kellogg Foundation invested $4.6 million in 2012. In 2013, Danone bought Happy Family from Rolph and Visram, with a value estimated around $250–$300 million.
Rolph co-founded Lovevery in 2015 with Roderick Morris, creating age-appropriate, educational toys and play kits. The first product appeared in 2017. In 2021, Lovevery raised $100 million in a Series C and launched a mobile app. Rolph has emphasized sustainability, environmentalism, inclusion, and equal access at both companies.
She helped start the Climate Collaborative in March 2017, with partners including Lara Dickinson, Nancy Hirshberg, and Katherine DiMatteo, to advance environmental efforts among food and baby brands. Members include Stonyfield, Numi Organic Tea, Happy Family, and Nature’s Path Foods.
Rolph is a Park Leadership Fellow and was a Henry Crown Aspen Institute Fellow in 2013, later becoming a member of the Aspen Global Leadership Network. In 2020, Entrepreneur magazine named her one of its 100 Powerful Women. In 2021 she and Morris won Ernst & Young’s Entrepreneur of the Year in Utah, and she was honored as Cornell Entrepreneur of the Year and listed among Inc.’s 100 Female Founders.
This page was last edited on 2 February 2026, at 19:18 (CET).