Abel & Baker

Content sourced from Wikipedia, licensed under CC BY-SA 3.0.

Abel & Baker was a European digital marketing agency created in 1999 by merging three firms: Speedway Digital Army, Out There Communication, and Nation. It had offices in Stockholm, Malmö, Copenhagen, Helsinki, London, and Paris, with more than 150 employees. The agency closed in 2002 after the IT crash, and London operations were sold to Wheel: Group. The Abel & Baker brand was kept until 2003, when Wheel: reorganized its group. Wheel: was acquired by LBi in 2006, and LBi and Digitas were later acquired by Publicis Groupe and merged to form DigitasLBi in 2013.