WWBF

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WWBF is a local radio station in Bartow, Florida, serving Polk County. It broadcasts on AM 1130 and brands itself as Classic Hits 102.9 WBF. The station plays classic hits and is owned by Thornburg Communications, Inc. It first went on the air on September 6, 1969, originally with the call sign WPUL. The call letters stand for Wonderful Bartow Florida. WWBF runs 2,500 watts by day and 500 watts at night as a Class B station, and it reaches listeners on two FM translators: 102.9 FM (W275AX in Lakeland) and 97.1 FM (W246DX in Auburndale). The FM simulcasts began on September 11, 2013 (102.9) and November 24, 2021 (97.1). The station carries programming from Westwood One and Fox News Radio, and streams online at wwbf.com. In the market, it is known as Classic Hits 102.9 WBF.