Roberto Alvim
Roberto Rego Pinheiro, known as Roberto Alvim, is a Brazilian theatre director born in 1973. He founded and ran Club Noir theatre in São Paulo from 2006 to 2019. From June 18, 2019, he led Ceacen, the Center of Performing Arts at the National Foundation of the Arts (Funarte).
On November 7, 2019, he was named Special Secretary for Culture in the Ministry of Tourism under President Jair Bolsonaro. In September 2019, he faced criticism after a Facebook post in which he attacked actress Fernanda Montenegro, calling her dirty and a liar.
On January 16, 2020, while in office, he published a video on the Secretary’s Twitter that paraphrased a speech by Nazi propagandist Joseph Goebbels and used music from Wagner’s Lohengrin. The video caused a public uproar and was deleted the next day. He later said he hadn’t cited anyone and that it was a rhetorical coincidence.
On January 17, 2020, Bolsonaro fired him, rejecting any affiliation with totalitarian ideologies. Regina Duarte was later invited to replace him as Special Secretary of Culture, but she did not immediately accept.
Alvim later became a born-again Christian during a battle with cancer.
This page was last edited on 3 February 2026, at 20:47 (CET).