RW3 Technologies

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RW3 Technologies, Inc. is a privately held software company that provides SaaS tools for in-store execution, data-driven field sales, surveys, dashboards, and pricing for the retail and consumer packaged goods (CPG) industries. Headquartered in the Bay Area, California, RW3 was founded in 1992 by Bruce Nagle and now has about 45 employees.

Its products include MarketCheck, SmartCall, The BI Suite, and PriceCheck. Services cover CPG field sales, mobile reporting, and custom applications.

History highlights:
- Founded in 1992 to simplify daily data entry for sales reps, RW3 introduced one of the first landline CPG broker sales systems with mobile data entry, initially serving food brokerage before expanding to the CPG sector.
- In 2000, the company added business-to-business account management.
- In 2010, RW3 began developing a general SaaS product; InStore Mobile (now MarketCheck) was released in 2011.
- In 2013, RW3 released The BI Suite, a business intelligence environment that lets organizations create views across departments and combine multiple data sources.
- In 2014, SmartCall was launched to help field sales reps conduct store calls and manage sales routes. MarketCheck is packaged with SmartCall as the InStore Execution Suite, delivering retail execution and monitoring for the CPG industry.

RW3 offers four SaaS products for the retail, wholesale, and B2B sectors, serving three primary markets.