Never Broke Again
Never Broke Again (NBA) is a hip hop record label based in Baton Rouge, Louisiana. It was founded in 2015 by rapper YoungBoy Never Broke Again (Kentrell DeSean Gaulden) and OG 3Three (Rodrick Jeanpierre), with Kyle “Montana” Claiborne. The label started as an imprint of Atlantic Records (Warner Music Group) until 2022, and now operates as an imprint of Motown Records (Universal Music Group). It also releases independently through UnitedMasters.
NBA has signed artists such as Quando Rondo and NoCap. The label released its first compilation, Extortion Season, on May 17, 2017, distributed by Empire. A second compilation, Ain’t 2 Long, followed and was distributed through UnitedMasters.
On September 8, 2021, NBA and Motown announced a joint venture, with YoungBoy and Kyle Montana Clairborne leading the label. The deal was aimed at growing the brand worldwide.
Never Broke Again released Never Broke Again: The Compilation, Vol. 1 on November 19, 2021, featuring artists like Big B, RJae, NoCap, Meechy Baby, P Yungin, RoJay, Herm, Quando Rondo, and NBA YoungBoy. On June 10, 2022, the label released Never Broke Again Presents: Green Flag Activity, preceded by singles “Pull Up Actin” (YoungBoy and P Yungin) and “Gang Baby.” Later, on October 28, 2022, they released Never Broke Again: Nightmare on 38th St, a Halloween project featuring Baton Rouge artists.
This page was last edited on 2 February 2026, at 19:08 (CET).