F. and W. Grand Silver Store Building
F. and W. Grand Silver Store Building, also known as Hartfields, is a six-story Art Deco building at 537 S. Broadway in downtown Los Angeles. Built in 1931 on the former Milton Hotel site, it was designed by Walker & Eisen.
The building housed F. & W. Grand-Silver Stores from 1931 to 1934, then several department stores, most notably Hartfield’s in the mid-20th century. The first-floor storefront has been rebuilt several times, and the interiors were remodeled many times from 1934 to 2009. The façade on the second through sixth floors was restored in 2009. In 2015, developer King Arch bought the building for $7.35 million and later restored it and converted the interior to offices.
It is part of the Broadway Theater and Commercial District and is a contributing property on the National Register of Historic Places. It is Los Angeles Historic-Cultural Monument No. 1155 (designated CP May 9, 1979; LAHCM February 27, 2018) and is listed in the California Register of Historical Resources.
Architecturally, the building is brick and concrete with a terra cotta façade and a flat roof. It features classic Art Deco elements such as a vertical emphasis, metal casement and fixed windows, smooth walls, and geometric ornamentation like zigzags and chevrons. The east façade is divided into five vertical sections by pilasters from the second to the sixth floors, with brass-colored metal windows and transoms, decorative bands, and terra cotta panels. The second-floor bays project slightly and have stylized pediments and spikes. The first floor is all floor-to-ceiling glazing. The sides are brick with visible floor plates, and the rear is only three stories tall due to rooftop penthouses. Most of the interior has been removed, though the terrazzo ground floor remains, and overall the building maintains a high level of historic character despite many changes.
This page was last edited on 2 February 2026, at 18:44 (CET).