TV Morena
TV Morena is a Brazilian TV station based in Campo Grande, the capital of Mato Grosso do Sul. It broadcasts on channel 6 (analog) and digital channel 30 (UHF), with virtual channel 6, and is affiliated with TV Globo. The station is owned by Rede Matogrossense de Comunicação (Grupo Zahran) and is the flagship station for Mato Grosso do Sul.
The station began after the Zahran brothers sought a TV concession in 1963. TV Morena went on air on December 24, 1965, offering local programming along with shows from TV Excelsior and TV Record. In 1976 it joined Rede Globo through Rede Matogrossense de Televisão, and later the Mato Grosso do Sul stations formed a regional network.
In 2011, TV Morena agreed to exclusively broadcast the Sul-Mato-Grossense Football Championship starting with the 2012 edition, a contract that lasted until 2021.
Digital television followed later: TV Morena received authorization to operate on channel 30 UHF in 2009 and launched digital transmission on that date. The analog VHF channel 6 was shut down on October 31, 2018, in line with the national transition plan.
Programming includes Globo’s national content as well as local productions. Since February 1, 2021, Hora Um da Notícia airs with a one-hour delay to accommodate Bom Dia MS, and Terra da Gente (produced by EPTV in interior São Paulo) is shown before the news.
This page was last edited on 2 February 2026, at 22:05 (CET).