Small Business Health Options Program
SHOP, the Small Business Health Options Program, is an insurance exchange created by the Affordable Care Act. It helps small employers with 50 or fewer full-time equivalents (FTEs), including nonprofits, offer health and dental coverage to employees. It provides more choice, easier online applications, and simple account management.
Key points
- Employee Choice: In 2015, SHOP added Employee Choice. It’s available online in many states and lets employees choose among several insurance companies.
- Enrollment: SHOP enrollment is year-round, not limited to a single Open Enrollment period.
- How it helps employers: Employers that contribute to their employees’ premiums may qualify for a SHOP tax credit, up to 50% of the employer’s premium contributions (35% for tax-exempt organizations).
Special Enrollment Periods
- Employees generally can’t join outside the initial enrollment unless they qualify for a Special Enrollment Period (SEP), which lasts 60 days after life events like marriage, birth of a child, a move, loss of other coverage, income changes, or unemployment.
Who SHOP isn’t for
- Self-employed individuals with no employees can't use SHOP; they should use the Health Insurance Marketplace instead.
Impact and credits
- As of March 13, 2015, SHOP was shown to improve affordability, helping reduce health costs for taxpayers, workers, and businesses.
- The Small Business Health Care Tax Credit is available to eligible employers offering SHOP-qualified plans. The credit is up to 50% of premium contributions (35% for tax-exempt). Requirements include:
- Fewer than 25 employees
- Average annual wages under $50,000
- Employer pays at least 50% of full-time employee premiums
- Coverage must be through SHOP
- Part-time workers, dependents, and seasonal workers aren’t required to be covered (unless they meet eligibility rules)
- Owners or partners with more than 5% ownership and their family members are excluded
- The credit can be claimed for up to two consecutive years after 2014, on the annual tax return (Form 8941)
How the credit works (example)
- A company with 10 employees and total wages of $250,000 that contributes at least $70,000 toward premiums could receive about $35,000 as a tax credit (50% of the $70,000 contribution).
This page was last edited on 3 February 2026, at 16:17 (CET).