SAY Media

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Say Media, formerly VideoEgg, is a private technology and advertising company that runs Tempest, a publishing platform for professional publishers, and sells ads across its network. It has offices in several cities including San Francisco, Portland, New York, London, Montreal, Toronto, Chicago, and Detroit.

VideoEgg started in 2005 when Yale graduates built video tools for nonprofits and shifted toward online video advertising. In 2008 it stopped video hosting to focus on ads. In 2010, VideoEgg bought Six Apart (creators of Moveable Type and TypePad) and renamed itself Say Media. It sold Movable Type and the Six Apart brand to Infocom of Japan, kept TypePad, and Six Apart’s headquarters moved to Tokyo. Over the years Say Media acquired sites such as Dogster, ReadWriteWeb, POPcast, and Remodelista, and launched xoJane, xoVain, and Gardenista. In 2013 it divested these assets to focus on Tempest and advertising; by 2015 those sites were under new ownership or independent.

Say Media has raised more than $30 million in funding across four rounds, with investors including First Round Capital, WPP Group, August Capital, Focus Ventures, and Maveron. Today, Tempest is used by about 50 sites (including Maxim, Rachael Ray, Climbing, Bio, and Fashionista). Its in-house Portland team creates display ads that fit various spaces, and publishers earn money when users engage with the ads. Say Media also filed a trademark infringement suit against another company that had copied its name; that company later changed its name.