Pizza 4P's

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Pizza 4P's is a pizza chain based in Ho Chi Minh City, Vietnam. It was founded in 2011 by Japanese entrepreneurs Yosuke Masuko and Sanae Takasugi. The company now has 32 stores across Vietnam, Cambodia, India, Indonesia, and Japan (as of 2024). It uses a farm-to-table approach and runs a dairy in the Đơn Dương district to produce its own cheese. In 2019 it launched a bun dau mam tom pizza with fermented shrimp sauce. In Cambodia, it offers a num banhchok pizza with local flavors like yellow kroeung, coconut milk and prahok, plus various herbs and vegetables. Mekong Capital invested in 2019 as part of Mekong Enterprise Fund III and exited in 2022. In 2023, Pizza 4P's reported revenue of about US$35 million. Website: pizza4ps.com