My Drama
My Drama is a worldwide streaming service that shows vertical, mobile-friendly dramas. It launched in March 2024 and is run by Holywater, founded by Bogdan Nesvit and Anatolii Kasianov. The service streams short 1–2 minute episodes in more than 30 languages across 190 countries, built for watching on smartphones. It is part of Holywater’s family of mobile storytelling apps, which also includes My Passion (digital novels) and My Muse (AI-assisted content).
The platform focuses on short-form, emotionally engaging stories and uses AI to recommend and help create content. Many shows come from stories originally published on My Passion. My Drama has won awards, including a People’s Voice award at the 2024 Webby Awards and a 2025 Gold Award at the MUSE Creative Awards for Mobile App: Video Streaming Services.
In 2025, Fox Entertainment invested to help expand the catalog to over 200 vertical series. In January 2026, Holywater raised $22 million, led by Horizon Capital with participation from Endeavor Catalyst and Wheelhouse, to grow its U.S. microdrama business and pursue AI-driven content like AI comics and anime.
My Drama primarily streams 1–2 minute vertical episodes for mobile viewing, with many titles adapted from My Passion. The platform uses AI for content recommendations and story creation. In 2024, Holywater partnered with Elefantec Global to distribute vertical dramas in Spanish-speaking markets. By 2025, My Drama had produced over 56 titles and reached more than 40 million lifetime users.
This page was last edited on 2 February 2026, at 10:04 (CET).