KPIG-FM

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KPIG-FM (107.5 FM, “K-PIG”) is a radio station licensed to Freedom, California, serving the Santa Cruz–Monterey–Salinas area. It broadcasts a progressive, full‑service format that blends Americana, alt‑country, folk, blues and classic rock, with freeform DJ hosting and strong local community involvement. The studio is in Watsonville, with a transmitter nearby; the station also operates a repeater on 94.9 FM in Cayucos (KPYG) to extend its Central Coast reach.

History and ownership
- First aired in 1987 as KPIG; the -FM suffix was added in 2005.
- Owned by Mapleton Communications for years, then sold to Stephens Media Group, with the sale completed in 2019.
- The call sign KPIG stands for “Pig,” reflected in the station’s logo featuring a sunglasses-wearing pig in farm gear and a cowboy hat.

Programming and culture
- KPIG is known for its eclectic, freeform programming and community focus, with DJs choosing their own playlists.
- It has a long-running online presence, streaming since 1995; an ad-free online app was launched in 2012.
- The Hog Call line lets listeners leave announcements to be aired on the radio.
- Notable programs include “Sunday Night Dead,” “Uncle Sherman’s Dirty Boogie,” and “Please Stand By,” along with live in-studio performances and annual events such as the Humbug Hoedown and Hardly Strictly Bluegrass in Golden Gate Park.
- In 2019, Choo Choo Charlie joined, hosting an Alternative Roots show.

Roots and reach
- KPIG’s legacy traces to KFAT (Gilroy) and KHIP (Hollister), with many founding staff members continuing on air.
- Since 2007, KPIG’s programming has been syndicated to other stations via the Dial Global service.

Technical details
- Frequency: 107.5 MHz; ERP: 5,400 watts; HAAT: 103 meters; Class A.
- Transmitter coordinates are near Freedom, California.
- Repeater: 94.9 FM (KPYG) in Cayucos.

Online and contact
- Web: kpig.com
- Listen live: available via the website and streaming platforms.