List of Philippine presidential campaign slogans

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Campaign slogans have long been a part of Philippine presidential elections. They are often created by the candidates themselves or popularized by supporters, and sometimes later adopted officially. Aquino ran on a platform against corruption, arguing that eradicating corruption would also reduce poverty, a reaction to scandals during the Arroyo administration. Villar emphasized his humble roots and hard work, saying he grew up poor and can use the same traits to end poverty. Binay focused on competence and experience, presenting himself as someone who already has these qualities. Even before Duterte formally announced his bid, his supporters used slogans to campaign for him, portraying Duterte as courageous and empathetic toward the Filipino people.