It Pays to Advertise (1931 film)
It Pays to Advertise is a 1931 American pre-Code romantic comedy film directed by Frank Tuttle. It is based on the 1914 Broadway play It Pays to Advertise by Roi Cooper Megrue and Walter Hackett. The film stars Norman Foster and Carole Lombard and was released by Paramount Pictures on February 19, 1931. The running time is 63 minutes.
Plot: Rodney Martin starts a soap business to rival his father. With help from an advertising expert and his secretary, Mary, he creates a successful marketing campaign. His father ends up buying the company, and Rodney and Mary fall in love.
Additional notes: A French-language version titled Criez-le sur les toits was made in 1932, directed by Karl Anton.
Reception: The film received positive reviews. Photoplay praised it for having plenty of speed and laughs and called the cast perfect.
This page was last edited on 3 February 2026, at 02:54 (CET).