Graza
Graza is a private olive oil company founded in 2021 that sells single-origin Spanish extra-virgin olive oil in squeezable bottles. It’s known for its convenient packaging and quickly rose to prominence in the U.S. market. By August 2025, Food Network named Graza the fifth-largest olive oil brand in the United States, and by November 2025 Inc. reported that Graza was an industry leader, representing about 24 percent of the total olive oil growth in 2025.
The company launched two core oils in 2022: Drizzle, for dipping or finishing, and Sizzle, for searing, baking, roasting, dressing, and frying. Graza grew through creator partnerships, social media, email marketing, and blog posts, with email marketing described as Graza’s most reliable revenue driver.
In 2025 Graza expanded its formats: February saw olive oils in a spray bottle format and the launch of Frizzle for frying. In August, the brand released olive oil refills in aluminum cans to address packaging sustainability. In November, Graza released Drizzle and Sizzle in glass bottles with their own pop-up pour spout, accompanied by a collaborative ad campaign with Quality Meats.
Also in November 2025, Graza announced a Pinot Meunier wine in collaboration with Limited Addition Wines and MYSA Natural Wine. The same month, Graza partnered with Yahoo on the Sssshhhhizzle Keyboard Oil gift set, an office-themed package that includes a redesigned Sizzle bottle, a tray, and a baseball cap.
In 2025, Wirecutter named Sizzle the best all-purpose oil, and Food & Wine praised the Drizzle and Sizzle duo as the best value set. Website: graza.co
This page was last edited on 2 February 2026, at 02:34 (CET).