Boris Maciejovsky
Boris Maciejovsky is an Austrian behavioral scientist and Associate Professor of Management at the University of California, Riverside. He is the founder and managing partner of Greenleaf Analytics LLC, a behavioral management consultancy. His research focuses on behavioral economics and how organizations make decisions.
He earned two doctorates: a Doctor of Natural Sciences in psychology from the University of Vienna (2000), supervised by Erich Kirchler, and a PhD in Marketing from MIT Sloan (2009), supervised by Dan Ariely. He has held academic posts at Humboldt University of Berlin, the Max Planck Institute of Economics, the London School of Economics, and Imperial College London before joining UC Riverside in 2013.
Maciejovsky has published in leading journals such as Management Science, Organization Science, Marketing Science, and more. He gave a TEDx talk on how loss aversion could help people eat healthier. His work has been funded by UKRI and he won the 2014 Raymond S. Nickerson Prize from the American Psychological Association, as well as UC Riverside’s Golden Apple Teaching Award. His current interests include three main areas: group decisions and knowledge transfer; information sharing in social and organizational settings; and bargaining and negotiation. He mainly uses lab experiments and computer simulations. His regular collaborators include Dan Ariely and researchers such as David Budescu, Werner Güth, Erich Kirchler, Markus Reitzig, and Birger Wernerfelt.
This page was last edited on 2 February 2026, at 18:17 (CET).