Snow (beer)

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Snow, or Snowflake beer (Chinese: 雪花啤酒), is a Chinese lager from Shenyang, introduced in 1957. It’s brewed by CR Snow, a company that started as a joint venture between China Resources Enterprises and SABMiller. Snow is very popular in China, and by 2014 CR Snow ran more than 90 breweries, producing over 10 billion liters of Snow each year. In 2016 SABMiller owned 49% of Snow Beer, and later ownership shifted with changes involving China Resources Enterprise. In 2018 Heineken agreed to buy a 40% stake in CR Snow. Snow is one of China’s best‑known beer brands.