Shrihari Sridhar

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Shrihari (Hari) Sridhar is an American scholar and author who serves as the senior associate dean of Mays Business School at Texas A&M University, holding the Joe B. Foster '56 Chair in Business Leadership. He is also the editor-in-chief of the Journal of Marketing and is known for his work on marketing strategy, the financial impact of marketing investments, and the societal impact of marketing.

Education and career
- B.E. in Mechanical Engineering from R.V. College of Engineering (2002)
- M.S. in Engineering Management from the University of Missouri–Rolla (2004)
- Ph.D. in Marketing from the University of Missouri–Columbia (2009)
- Assistant professor of marketing at Michigan State University (2009–2011)
- Assistant professor of marketing at Penn State’s Smeal College of Business (2011–2016), promoted to associate professor in 2015
- Associate research director at the Institute for the Study of Business Markets (2014–2017)
- Joined Texas A&M’s Mays Business School in 2016; Center for Executive Development Professor, associate professor of marketing, and research director for the Reynolds and Reynolds Sales Leadership Institute until 2023
- Since 2023, senior associate dean, Joe B. Foster Chair in Business Leadership, and professor of marketing at Texas A&M

Research and impact
- Early work focused on quantitative methods to measure the effectiveness of marketing investments, building models to help CEOs and boards with strategy and budgeting
- Later work examines the broader societal impact of marketing across business-to-business, healthcare, education, media markets, and online/mobile platforms
- Notable findings include that increasing school district internet access spending is linked to better student performance but more disciplinary issues, with effects varying by regional internet access; and that targeted direct-to-patient outreach can improve liver cancer screening rates and hospital returns

Editorial roles and honors
- Has served as editor or editor-at-large for journals including the Journal of Marketing and the Journal of Marketing Research
- Recognized with several awards, including the Rajan Varadarajan Award for Early Career Contributions to Marketing Strategy Research (2014); Marketing Science Institute Young Scholar; MSI Scholar; and ISBM Distinguished Research Fellow
- Named Chancellor’s EDGES Fellow and Presidential Impact Fellow at Texas A&M; listed among Poets&Quants’ 40 Most Outstanding MBA Professors Under 40 (2018)

Publications and other roles
- Co-author of Marketing Strategy: Based on First Principles and Data Analytics; Market-Based Management: Customer Focus & Profitable Growth; and Focus: How to Plan Strategy and Improve Execution to Achieve Growth
- He is also the Chief Research Officer at the Agastya International Foundation