Fred Perry (clothing label)

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Fred Perry is a British clothing and accessories brand founded in 1952 by tennis champion Fred Perry. It started as sportswear but became famous as casual wear in the 1960s, especially with the Mods. The logo is a laurel wreath on the left chest.

The brand began with Perry and Austrian athlete Tibby Wegner making sweatbands in Leicester, then launched the Fred Perry line at Wimbledon with the iconic polo shirt. Over the years it linked with UK subcultures and music, earning fans around the world. The nickname for some fans is “Perryheads,” and the brand has appeared in films and on famous players, including Andy Murray early in his career.

Fred Perry has also worked with performers like Amy Winehouse, who helped design a 2010 collection and, after her death, led to charitable support through the Amy Winehouse Foundation. The label has sponsored sports figures such as Murray and cyclist Bradley Wiggins, and in 2012 it launched a cycling wear collaboration with Wiggins.

The brand has faced politics and controversy, with some groups adopting its yellow and black colors. In 2017, the CEO condemned those associations, and in 2019–2020 Fred Perry stopped selling the yellow and black shirts in the United States. The company remains committed to diversity and community involvement.

Fred Perry is owned by Hit Union Co since 1995. The head office is in London and there are over 200 stores worldwide, with about 370 employees globally (290 in the UK). The company closed its Russia shops in 2022 after the invasion of Ukraine and has spoken against the invasion. Some products are still made in Leicester, where the brand began.

The company runs charitable and youth-culture initiatives such as The Fred Perry Tennis Trust and the Museum of Youth Culture. As of 2024, revenue was £154.1 million, operating income £18.4 million, and net income £14.3 million.