CuteCircuit

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CuteCircuit is a London-based fashion company founded in 2004 by Francesca Rosella and Ryan Genz. They design wearable technology and interactive clothing, with all pieces created by the two founders. The brand helped pioneer smart textile garments that respond to wearers’ movements and moods, offering an emotional experience through technology.

Key creations and achievements
- Kinetic Dress: A dress that lights up and alters its patterns in response to the wearer's activity and mood.
- Hug Shirt: A T-shirt that recreates the sensation of a hug using Bluetooth and sensors. It won Time magazine’s Best Inventions of the Year (2006) and earned top prizes at events like Ciberart Bilbao; it was showcased at Mobile World Congress in 2009.
- M Dress: Designed to accept a standard SIM card so you can make and receive calls without a phone.
- Galaxy Dress: The world’s largest wearable LED display, featured as the centerpiece of a Chicago museum exhibit.
- tshirtOS: A programmable T-shirt that can show images, play music, take photos, and share them via an iOS app.
- Graphene Dress: Unveiled in 2017 with graphene-powered LEDs and a breathing sensor that changes LED color based on the wearer’s breathing.
- Mirror Handbag: A handbag that displays tweets on its side; over 100 units were sold by 2018.
- Couture Twitter Dress: An evening dress that could receive and display tweets in real time, worn by Nicole Scherzinger.

Product lines and collaborations
- Prêt-à-Porter Collection: Fashion-forward pieces using laser-cut reflective materials, 3-D digital prints, and smart textiles.
- Haute Couture: Custom, high-end pieces and special tailored works for celebrities and performances.
- Notable commissions include Katy Perry’s Met Gala-inspired dress (the K Dress), U2 jackets for the U2 360 Tour, and outfits for other international artists and tours.

Exhibitions and media
CuteCircuit’s work has been featured in books and magazines and shown worldwide at museums, conferences, and media outlets. Its innovative designs have appeared in exhibits and discussed in fashion, technology, and science contexts across the globe.