Play (Belgian TV channel)

Content sourced from Wikipedia, licensed under CC BY-SA 3.0.

Play is a Belgian-Flemish commercial TV channel. It is owned by Play Media and the production company Woestijnvis, with sister channels Play Fictie, Play Actie and Play Reality. The channel shows entertainment, series, cartoons, movies and sports.

History:
- Launched on 1 February 1995 as VT4. It initially broadcast from London because it did not have a Belgian license, which caused conflict with Flemish authorities and led to European Union actions. After legal moves, VT4 began broadcasting in Belgium.
- It competed with Ka2 and shifted toward popular American imports. Notable moments included hosting The Jerry Springer Show and a famously long candle commercial.
- Since 2004, it has broadcast legally from Zaventem, Belgium, and has been available on Belgian cable and Belgacom TV (IPTV). It also carried the 2006 FIFA World Cup.
- On 17 September 2012, VT4 was renamed Vier.
- In 2019 it was announced it would be renamed Four as part of a broader rebranding, but in 2021 it became Play4 on 28 January.
- On 13 October 2025, Play4 was rebranded as Play, aligning with the company’s overall rebranding, which also included GoPlay.

HD and on-demand:
- VT4 HD briefly launched on 7 June 2008 for Euro 2008, then shut down. Later, Vier HD and VIJF HD were rolled out in 2012.
- The C-More VOD service became MEER (MORE) and closed on 31 December 2014.
- On 28 January 2021, SBS Belgium relaunched a VOD platform called GoPlay.