Jenni Rivera Fashion

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Jenni Rivera Fashion is a fashion boutique in Southern California with an online shop. It was opened to the public on November 9, 2013 in Panorama City, California. The idea came from Jenni Rivera before she died in December 2012, and the business was later continued by her sister Rosie Rivera and other family members. The boutique showcases Jenni Rivera’s signature style—American-inspired and exotic clothing—and offers items with her initials J-R, an exclusive line of Jenni jeans, and Jenni Rivera perfume. It also carries cosmetics with her name and even Jenni Rivera albums. The original location was on Van Nuys Boulevard in Panorama City. In August 2022, the store announced a temporary closure after an $80,000 theft left the company in bankruptcy. Chiquis Rivera, Jenni’s daughter, said it would reopen in a new location. The new store opened in November 2022 at Brea Mall in Brea, California. Jacqie Rivera (Jenni’s daughter) serves as acting CEO.