Angel Delight

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Angel Delight is a powdered dessert mix from the United Kingdom. You whisk it with milk to make a sweet, mousse-like dessert.

It was first released in 1967 by the Bird’s company in a strawberries-and-cream flavour. In the 1970s Bird’s helped grow the market for instant desserts. After a lull in the 1980s, a revival campaign in 1999 featuring Wallace & Gromit helped bring it back. In 2006, Angel Delight was the best-selling line in the UK’s instant cold desserts. Today the brand is owned by Premier Foods. In 2015 a Food Network survey named Angel Delight Britain’s favourite childhood dish.

Now it comes in five flavours: strawberry, butterscotch, chocolate, chocolate mint and banana. There are also no-added-sugar variants of butterscotch, white chocolate and strawberry. It’s sold in three sizes: four-serving packets, twelve-serving tubs and single-serving cups (launched in 2017 with a digital marketing push). Not all flavours are available in every size; tubs are only strawberry and butterscotch.

Over the years many flavours have been discontinued, including coffee, lemon, vanilla and others. Catering packs of 600g and 12x600g are still available in raspberry and banana flavours.