Reflektion
Reflektion is a software company started in 2012 by Amar Chokhawala, a former Google engineer, in San Mateo, California. It uses machine learning to power Individualized Commerce, a personalization platform that helps online retailers boost conversions and revenue by capturing shopper preferences and behavior and showing visitors the most relevant products and search results.
Its customers include The Walt Disney Company, Uniqlo, Gander Mountain, Godiva, and the Green Bay Packers. A case with surfboard brand O’Neill reported a 26% lift in conversions, 85% more user engagement, and a 17% increase in average order value.
Reflektion has raised about $29.3 million in funding, including an $18 million Series B in 2016 led by Battery Ventures and an $8 million Series A in 2014 with Intel Capital and Nike. The company was named Digital Startup of the Year at the 2015 Shop.org awards by the National Retail Federation judges.
In September 2021, Reflektion was acquired by Sitecore.
This page was last edited on 2 February 2026, at 16:47 (CET).