ReclameArsenaal

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ReclameArsenaal is a charitable foundation that protects the history of Dutch advertising. Its collection has been growing since 1975, built by advertising professionals and private collectors. It holds about 30,000 advertisements from 1850 onward, mainly posters and printed materials.

ReclameArsenaal is an important creditor to the Design Museum Dedel in The Hague. Items from its collection can be found in the International Advertising & Design Database (IADDB). The database describes and shows images for about 100,000 items, mostly posters and printed material, but also advertisements, radio and TV commercials, and packaging.

The IADDB also includes other collections that ReclameArsenaal now curates long-term, such as the JC Decaux historical collection (formerly Publex BV), the poster collection of the Royal Academy of Art in The Hague, and the poster collection of the Roermond city council.