Never Summer
Never Summer Industries is a private sporting goods company based in Denver, Colorado. They make snowboards, longboards, wakeboards, skis, and apparel, and all products are made in Denver with about 70 employees.
The company started in 1991 when Tim and Tracey Canaday launched Never Summer after an earlier venture, Swift Snowboards, which they began in 1983 with friend Scott Rolfs in Fort Collins. Tim designed the boards in his high school wood shop, and the brothers sold them from a garage. After Swift didn’t succeed and they moved to California, snowboarding’s popularity grew, so they moved back to Colorado in 1991 and renamed the business Never Summer, inspired by the Never Summer Mountains.
Never Summer sits on the western edge of Rocky Mountain National Park, extending toward Routt and Arapaho National Forest where snow stays year-round. In the early days it was just Tim and Tracey; Tracey sold boards out of a Honda Civic while Tim designed. They moved to Denver in 1993 to be closer to suppliers, turning Never Summer into a full manufacturer and international distributor.
The company helped popularize P-tex sidewalls, now common on many boards. All products are handmade at the Never Summer factory in Denver.
In 2016, Never Summer celebrated 25 years and released a documentary about the company culture. That year, demand was very high and orders lagged behind, with daily production of about 120 snowboards, 50 skis, and 60 longboards.
This page was last edited on 2 February 2026, at 03:35 (CET).