WKOX (AM)

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WKOX (1430 AM) is a commercial Spanish-language Christian radio station in Everett, Massachusetts, serving Greater Boston. It is owned by the Delmarva Educational Association and operated by Global Ministries Foundation. The station airs a Spanish Christian format branded as La Verdad Boston. It broadcasts from studios in Medford, with its transmitter in Saugus. WKOX runs 2,500 watts by day and 26 watts at night and is delivered in HD Radio. It also previously carried HD2 signals from its sister station WBWL until 2017.

WKOX has a long history of format and call-sign changes. It signed on January 20, 1952 as WHIL in Medford, evolving through calls and formats including WHIL, WWEL, WXKS (AM) and WXKS-FM during the disco era. It carried adult standards from 1979 to 2004, then liberal talk (Air America) from 2004 to 2006, tropical “Rumba” from 2006 to 2009, and Spanish-language Top 40 as “Mia 1430” from 2009 to 2010. After a call-sign swap in 2010, the station briefly carried conservative talk on WXKS in 2015. In 2017, iHeartMedia sold WKOX to comply with FCC limits, with ownership transferred to a trust. In 2018, the station returned to Spanish-language music as “Rumba.” In 2020, the station was donated to Delmarva Educational Association and flipped to gospel as “1430 The Light.” In 2021, it adopted a Spanish Christian format as “Buenas Nuevas Radio,” later rebranding to La Verdad Radio. WKOX remains an HD-capable station.